(August – October 2023)

Leveraging the power of our social media platforms, we launched an engaging and informative campaign aimed at dispelling common misconceptions about cancer screenings. These misconceptions were identified through an in-depth research study, which enabled us to gain insights into the reasons behind our community’s apprehension toward cancer screenings.

Our posts, designed to resonate with our audience, focused on providing clear, evidence-based information to correct these misconceptions. By doing so, we sought to break down barriers and foster a greater understanding of the benefits of early detection.

In our effort to target the Malay community, we combine the use of video marketing, magnet and pamphlets in Malay language as a comprehensive approach in reaching diverse audience through different channels.