About Us

Our History

About Us

Our History

Our Journey

2000
Founded in 2000
Mission:
• Education: We provided nurturing education to help communities grow.
• Dakwah: We shared the beauty of Islam, thereby fostering connection.
• Racial harmony: We fostered unity among people of diverse backgrounds.
• Social Impact: We stood with those in need to uplift lives.
2000
2003 - 2007
Youth-Focused Initiatives
• Shifted focus to empower and support the younger generation. Recognising that young people face unique and complex challenges, we began investing more intentionally in their growth. Through mentorship, emotional support, and meaningful opportunities, we aimed to build confidence, resilience, and hope—ensuring that no youth walks their journey alone.

Restructuring for Impact
• Streamlined our organisation to better serve the community.

2003 - 2007
2004
North Bridge Road
Moved to North Bridge Road in 2004
2004
2007
Mr Haji Yusof Ismail, appointed as CEO
Took leadership to the next level, driving expansion and community trust.
2007
2007 - 2008
Supporting Families & Youth
Expanded family and youth support, led rehabilitation programmes, and partnered with MUIS and Mendaki to strengthen community impact
2007 - 2008
2008 - 2009
Identifying Community Needs
• Explored service gaps and engaged the community directly, shaping programmes that addressed real concerns and aspirations.

Responding to Overlaps
• Recognised overlaps in existing MMO services and redirected focus to unmet needs with tailored solutions.
2008 - 2009
2010
Recognising a Growing Need
• Rising cancer cases highlighted the lack of a dedicated Malay-Muslim support space.

20 Joo Chiat Road #02-06, Singapore 427357
• Support Group for women who are cancer patients were launched. CEO Dr Hj Yusof introduced a tailored support group, guided by his groupwork expertise.
2010
2013
Move to Eunos
Blk 2 Eunos Crescent #01-2545 Singapore 400 002
• Serenity Social Service Centre opened in Eunos in May 2013 with support from Assoc. Prof Fatimah Lateef.
• Designed to create a home-like environment
2013
2013
Projek Kasih
Launched in 2013, Projek Kasih, a TV telepoll, brings hope and compassion through raising funds and awareness to support cancer patients and share their struggles with the community
2013
2014
New Logo
The logo was changed to embody stability and dependability, using colors carefully chosen from color theory to evoke trust, strength, and reliability.
2014
2019
Blk 9 Haig Road, #01-407, Singapore 430009
• We moved to a dedicated space to better serve adult cancer clients and their families with compassion and care,

• While our office at Eunos underwent a renovation to cater for children with cancer and their family members
2019
2020
Blk 2 Eunos Crescent #01-2545 Singapore 400002
• Young Heroes Cancer Care center is a nurturing and therapeutic space where children with cancer are supported in their emotional and developmental needs through play.

• Parents too receive psychosocial support, helping them feel heard, guided, and reassured that they are not alone in their journey.
2020
2023
Ain Society Head Office
209 New Upper Changi Rd #04-653, Singapore, 46020 the head office serves as the central hub of our operations.
2023
2024
Adolescent and Young Adult Cancer Care

Officiated by Patron Mdm Halimah Yacob, the centre was established to meet the unique needs of young people with cancer.
It provides a safe, supportive space where youth who are known to be too old for paediatric care but needing age-appropriate support, can connect, heal, and find hope together. The centre empowers them to build resilience, access tailored psychosocial care, and continue pursuing their dreams despite the challenges of cancer.
2024

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